The brand produces handmade cushion covers made of kimono fabrics, an artistic and creative interpretation of the reuse of precious fabrics. The name refers to the symbol and meaning of the phoenix. In Japanese mythology, it is considered a good omen and represents a new era.

The circular abstract logo depicts a sleeping phoenix. The swinging feathers indicate the organic shapes and elements of Japanese silk fabrics. It embodies lightness, elegance and prudence. The pale, soft, and warm colors represent tranquility and exuberance,
a reflection of the brand values.

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Visual Identity Design, Branding