Atlas is a smart device that allows one to preserve their life experience, thoughts, and memories in order to pass them on to future generations. The package design reflects Atlas brand values, innovation, modern and nuance. Using a square composition conveys trust and reliability, as well as the circle. It is the focal point of the design. The collaborative aspect of this project was very challenging in terms of creating design principles and keeping all parts of the brand consistent.

Art Direction,Visual Identity Design, Package Design, Branding, UX Design